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BHA

Salicylic Acid (BHA)

What it is

A beta-hydroxy acid, lipid-soluble, derived from willow bark.

What it does

Penetrates into the pore to dissolve oil and dead cells, helping with congestion, blackheads, and breakouts.

Where it appears

Cleansers, toners, spot treatments, masks; 0.5–2% leave-on.

Who may benefit

Oily, combination, and breakout-prone skin; congested pores.

Considerations

Can dry the barrier if overused; avoid on compromised or pregnant clients; increase sun sensitivity mildly.

Common misconceptions

It targets oil/pore congestion, not surface texture the way AHAs do — they are not interchangeable.

Interactions

Avoid layering with other exfoliants in one routine; separate from retinoids if irritation.

How Willow talks about it

Frame as a 'pore decongestant' best for oily/breakout skin — used 2–4x weekly, not constantly.