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Antioxidant

Vitamin C (L-ascorbic)

What it is

A water-soluble antioxidant; L-ascorbic acid is the active, research-backed form.

What it does

Neutralizes free radicals from UV/pollution, supports collagen, and helps brighten the look of uneven tone.

Where it appears

Morning serums, usually 10–20%; stable formulas matter (air and light degrade it).

Who may benefit

Most skin types wanting brightness and antioxidant protection; sensitive skin may prefer gentler derivatives.

Considerations

L-ascorbic can sting sensitive skin; derivatives (e.g., sodium ascorbyl phosphate) are gentler. Store away from light/air.

Common misconceptions

It does not replace sunscreen — it complements it.

Interactions

Often paired with vitamin E and ferulic for stability; can irritate when layered with acids in sensitive skin.

How Willow talks about it

Explain as a morning 'shield' against environmental stress — not a bleaching agent.